This Cookie Policy explains how Melbet uses cookies and similar technologies to enhance your experience on our website and online services. By using our platform, you agree to the use of cookies as described in this policy. This policy applies to all users of our website, mobile applications, and any other digital services provided by Melbet.

1. What Are Cookies?

Cookies are small pieces of data that are stored on your device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide useful information to website owners. Cookies help improve your browsing experience by remembering your preferences, login information, and other settings.

There are different types of cookies used on websites, including:

  • Session Cookies: These are temporary cookies that are deleted from your device once you close your browser. They are primarily used to maintain session integrity and user navigation during your visit.
  • Persistent Cookies: These cookies remain stored on your device for a set period, even after you close your browser. They help websites remember your settings and preferences for future visits, improving your experience.
  • First-Party Cookies: These cookies are set by the website you are visiting and can only be accessed by that website. They help provide core functionalities like login authentication and user preferences.
  • Third-Party Cookies: These cookies are set by a domain other than the website you are visiting. They are commonly used for tracking purposes, advertising, analytics, and personalized content delivery.

2. Why Do We Use Cookies?

Melbet uses cookies for several reasons, including improving website functionality, enhancing security, analyzing user behavior, and delivering personalized content. The main purposes for which we use cookies include:

  • Enhancing User Experience: Cookies allow us to customize your experience by remembering your login credentials, language preferences, and other settings. This means that you don’t have to enter your details every time you visit our platform.
  • Website Performance and Analytics: We use cookies to gather anonymous data about how you interact with our website. This information helps us understand user behavior, identify trends, and improve our services by making necessary adjustments.
  • Marketing and Advertising: Cookies help us deliver relevant advertisements based on your interests. They track your activities on our website and other platforms to display ads that match your preferences, ensuring a more personalized experience.
  • Security and Fraud Prevention: We use cookies to monitor and enhance the security of our platform. They help us detect unusual or fraudulent activities, ensuring the safety of our users’ accounts and transactions.

3. What Cookies Do We Use?

We use a combination of first-party and third-party cookies on our platform. The different types of cookies we use include:

  • Essential Cookies: These cookies are necessary for the website to function properly. They allow you to navigate the website and use essential features, such as logging in, making transactions, and accessing secure areas. Without these cookies, some services on our website may not be available.
  • Performance and Analytics Cookies: These cookies collect anonymous data about how users interact with our website. This information helps us analyze traffic, track page views, and assess the effectiveness of our content and advertising.
  • Functional Cookies: These cookies remember your preferences and settings, such as language, currency, and time zone, making our platform more user-friendly and customized for your needs.
  • Advertising and Targeting Cookies: These cookies track your online activity across different websites to deliver personalized advertisements. They help us show ads that are relevant to your interests and reduce the number of times you see the same ad.
  • Social Media Cookies: These cookies enable social media features, such as sharing and liking content. They also help track user interactions with social media platforms like Facebook, Twitter, and Instagram.

4. Managing Your Cookie Preferences

You have control over how cookies are used on your device. Most web browsers allow you to block or delete cookies. However, please note that blocking cookies may impact your ability to use some features of our website effectively.

Here are some ways to manage cookies:

  • Browser Settings: You can configure your browser to block cookies or notify you when cookies are being set. You can also delete cookies stored on your device by accessing your browser settings.
  • Opting Out of Targeted Advertising: If you prefer not to receive personalized ads, you can opt out through advertising networks such as the Digital Advertising Alliance (DAA) or the European Interactive Digital Advertising Alliance (EDAA).
  • Third-Party Cookie Management: Many third-party advertisers use cookies to track your behavior across websites. You can manage these cookies by visiting the privacy settings of third-party websites.

5. Third-Party Cookies and Services

Melbet partners with third-party service providers to enhance our platform and deliver advertising services. These third parties may use cookies to collect information about your online activities and interests. The data they collect is subject to their own privacy policies.

Some third-party services that may use cookies on our platform include:

  • Analytics Providers: We use third-party analytics providers, such as Google Analytics, to analyze user behavior and improve our website. These services collect data on page views, time spent on pages, and other interactions.
  • Advertising Networks: We work with advertising networks that use cookies to deliver personalized ads based on your browsing behavior, ensuring relevant and engaging marketing content.
  • Social Media Platforms: Social media cookies track user interactions and allow for features such as content sharing, social logins, and engagement tracking.

6. Cookie Retention Period

The length of time cookies are stored on your device depends on the type of cookie:

  • Session Cookies: These are deleted when you close your browser.
  • Persistent Cookies: These remain on your device for a set period, typically ranging from a few days to several months, depending on their function.

You can manually delete persistent cookies at any time by adjusting your browser settings or using a third-party cookie management tool.

7. Updates to Our Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices, legal requirements, or operational needs. We encourage you to review this policy regularly to stay informed about how we use cookies.

If significant changes are made to this policy, we will notify you by posting an updated version on our website. By continuing to use our platform after such changes, you agree to the revised Cookie Policy.

For further information on how we handle your data, please refer to our Privacy Policy or contact our support team if you have any questions.